Hickory's Local Business Publication
The Hickory Algorithm is a hyper-local digital publication built for entrepreneurs. We spotlight your business, amplify your content, and connect you with a community of 600+ local business owners who are actively paying attention.
Chris Goldby has spent his career helping businesses find their signal in the noise. Recognized as a Master Marketer for his campaign work, he started The Hickory Algorithm because he saw something missing: a publication that treated local entrepreneurs like the stories they actually are.
The Hickory Algorithm isn't just a newsletter. It's a curated channel — delivered via email, social media, and Substack — where business owners get genuine visibility among the people most likely to support them: each other.
Getting your business in front of Hickory's most engaged local audience takes four straightforward steps.
Tell us about your business and what you want to share.
Chris works with you to shape content that lands.
Your feature goes out across email, social, and Substack.
Real local visibility with people who want to support you.
A moth doesn't wander. It reads invisible signals and moves with quiet persistence toward what's worth finding.
"Every local business has a story worth telling. Most just need someone to help them find it — and a channel to carry it forward." — Chris Goldby, Founder
The Hickory Algorithm was built on the belief that small business owners are Hickory's most important storytellers. The brand's moth symbol — rooted in a childhood love of Godzilla's Mothra — reflects that same instinct: navigate complexity, find clarity, and move toward the light. That's what great marketing does. That's what this publication does.
Whether you're a brand-new business or looking to grow your reach, there's a place for your story here.
Most Popular
The flagship offering. Your business gets a full editorial feature — written by Chris — distributed to 600+ local business subscribers via email and pushed across social media. This is the storytelling engine that started it all: designed especially for new business owners who need real local visibility without a massive ad budget.
Paid Placement
Get your business in front of a hyper-local, highly engaged audience of entrepreneurs and community members. Advertising placements appear across the newsletter, Substack, and social media channels — reaching people already invested in supporting local businesses.
Content Creation
Not sure what to say or how to say it? Chris brings his Master Marketer experience directly to your business. From content concepts and campaign ideas to copy that actually connects, this service is built for owners who know they need content but don't have the time or background to create it.
Delivered directly to 600+ local business subscribers — people who opted in and actually open it.
Distributed to 1,000+ engaged followers on Meta — amplified through organic reach and community sharing.
Published on Substack for lasting discoverability — content that lives beyond the inbox and keeps working for you.
Exclusive content for Hickory business owners — networking event updates, local market takes, and stories that don't make it into the newsletter.
